Linguistic Quest

Legal

Advertising Policy

Linguistic Quest is a trading name of Southern African Traders Ltd. Contact: hello@linguisticquest.com.

Advertising Policy

Version 1.0 — 26 April 2026. Applies to all advertising shown anywhere on linguisticquest.com or in the Linguistic Quest app.

Linguistic Quest is visited by parents, grandparents, teachers, and children. We take the trust that places on us seriously, and we set a deliberately high bar for what can appear as an advertisement.

1. Where ads appear

Three placements on the public site are available for direct advertisers:

  • Home hero banner — below the hero, above the language library.
  • Languages page banner — above the live languages grid.
  • Puzzle unlock rewarded ad — a short video or animated message shown inside the rewarded-ad modal when a free-tier parent chooses to watch ads to unlock more plays.

Paid subscribers (Explorer, Polyglot, Global) are 100% ad-free. They see no direct ads, no Google AdSense units, and no rewarded-ad modal.

2. What advertisers must be

We accept advertising from organisations that are family-safe and school-safe:

  • Children's book publishers, independent bookshops, magazines.
  • Museums, galleries, cultural foundations, heritage societies.
  • Educational toys, craft brands, music shops.
  • Language schools, tutoring services, translation agencies.
  • Family-friendly travel experiences.
  • Ethical apparel, stationery, puzzles, games.

3. What we will never run

We will decline any creative that falls into these categories, regardless of price:

  • Gambling, betting, lottery, fantasy sports.
  • Alcohol, tobacco, vaping, cannabis.
  • Weight-loss, cosmetic surgery, or appearance-based messaging to children.
  • Dating, adult content, sexualised imagery.
  • Political campaigning.
  • Clickbait, miracle cures, crypto/NFT schemes, get-rich-quick programmes.
  • Any ad that targets or depicts children in a way that could cause distress.
  • Any ad that uses dark patterns (fake close buttons, fake interface elements, countdown tricks).

4. Programmatic fallback (Google AdSense)

When a direct-ad slot is unsold, it falls back to Google AdSense using publisher ID ca-pub-6585219991395423. Our AdSense account has the following controls turned on in the Brand Safety dashboard:

  • Blocked general categories: gambling, alcohol, dating, weight-loss, politics, religion, sensitive social issues.
  • Blocked ad networks (URL + advertiser): reviewed monthly; user-reported ads are blocked within one working day.
  • Ad serving for minors: enabled. We treat the entire audience as potentially under 18.

Google's own policy applies in parallel to ours: see Google publisher restrictions.

5. Rewarded-ad mechanics (free tier only)

A free-tier parent who exhausts their three free plays on a puzzle is offered a rewarded-ad modal. It plays three short ads (10–15 seconds each); on the third completion, the puzzle unlocks for three more plays. The parent can close the modal at any time. We never deduct from a free-plays balance for closing a modal. Paid subscribers never see this modal.

6. Transparency and labelling

Every direct-ad slot is labelled "Sponsored" or "Ad" so the advertising nature is obvious. Click-through links carry rel="sponsored noopener noreferrer" and open in a new tab.

7. Reporting a concern

If you see an ad that breaches this policy, email feedback@linguisticquest.com with a screenshot, the page URL, and the date and time. We reply within two working days and remove the ad within one working day if the report is validated.

8. Advertiser enquiries

To book a direct-ad slot, email info@linguisticquest.com with:

  • Your organisation.
  • The slot name (Home hero / Languages page / Puzzle rewarded).
  • Campaign start and end dates.
  • A link to the proposed creative.

We reply within two working days.